Rocky Mountain Days

Client Overview:

Rocky Mountain is an award-winning bicycle brand with deep roots in the legendary North Shore mountains of Vancouver, British Columbia—one of the most rugged and diverse mountain biking terrains in the world. Since its founding in 1981, Rocky Mountain has been at the forefront of high-performance mountain bike innovation, testing its designs right in its own backyard—one of the sport’s most demanding and celebrated proving grounds.

Driven by a passion for exploration and engineering excellence, Rocky Mountain continues to push the boundaries of what’s possible on two wheels.

Project Overview:

In 2023, Rocky Mountain launched the ‘Rocky Mountain Days’ sale campaign to support key dealers and partners in addressing overstock challenges. This high-visibility promotion required a strong visual identity to ensure consistency and impact across digital and print platforms.

As lead designer for the in-house marketing team, I developed a custom logo for the campaign and established a comprehensive style guide to maintain brand cohesion across all promotional assets. The campaign’s creative elements included:

Digital assets: Display ads, email graphics, and social media content.
Retail materials: Select print pieces for showroom floors.

The result was a clear, engaging, and cohesive visual campaign that not only supported dealer sales efforts but also reinforced Rocky Mountain’s brand presence across multiple consumer touchpoints.